If you run ads on Facebook, Google, or Microsoft, you’re in the right place.

If you know what’s good for you, you will make it your business to read everything I write. Yes, I’m that good. So subscribe already.

That way you won’t miss anything, whether it’s new techniques for controlling your keywords or the latest update on targeting your Facebook ads.

Every new edition of the newsletter goes directly to your inbox, so you can read it right away.

Why you should trust me:

I’ve been running pay-per-click ads since before GoTo and Adwords existed.

I’ve spent tens of millions of dollars on Google alone, and I’ve delivered results for clients in dozens of industries, from local service businesses to international finance.

I know my stuff, and what matters most to you, I love solving problems. I love helping people beat the house and win at Google, Microsoft, and Facebook Ads.

Here’s my secret: I study how the machine actually works. Things like:

• How does Google decide what searches your ad appears on?

• How the ad auctions work, and how to pick the right bidding strategy every time.

• How to control your keywords, so you spend less money on irrelevant searches.

• What Facebook really wants your ads to do, and why most advertisers fail.

In a time of rapid change, when all 3 of these giant ad platforms are competing to see which one can trick you into wasting the most money, you need a reliable guide.

Here I am. I’ve got this, and I won’t let you down.

P.S. I also wrote some books and stuff and spoke at a bunch of conferences and all that crap, but if you don’t believe me, just start reading and it will all make sense very soon.